Instagram announces a whole new way for business to discover inspiration on the platform

At Instagram, we believe in empowering business owners to turn their passion into a living. According to a 2020 Facebook-commissioned online study by Ipsos Marketing, 44% of people surveyed strongly associate Instagram with discovering local/small brands. The first step towards making that happen is posting consistently, but we know that can feel overwhelming.

For businesses facing questions like these, this new resource can help them see how other businesses are connecting with people and growing so they can confidently share and promote their brand.