Mitto AG co-founder Ilja Gorelik said this in a recent interview: “Channel preferences range by country — American consumers use chat apps to engage with brands much less than in other countries: over 80% of consumers in China, Brazil, India, and Nigeria use chat apps for brand engagement, significantly higher than in the U.S. (51%).”
While a D2C business model allows businesses total brand control, access to more touchpoints, and higher revenue, omnichannel will also boost customer satisfaction and deepen brand loyalty. Businesses can offer ongoing support and engagement from almost any platform. Consumers will be able to directly engage with you during every step of the buying cycle, from awareness to post-purchase.
About Mitto:
Mitto AG started first as a telecommunications solutions business, founded in 2013 by Andrea Giacomini and Ilja Gorelik. However, the company was always motivated by a commitment to customer service and evolved its solutions as digital communication also evolved. Today, Mitto has homes all over the globe and is striving to change the way customers interact with the brands they love.
