There are numerous benefits of D2C marketing, including:
- Highly Personalized Experiences: Brands that use a D2C model can accumulate accurate, first-party data to completely customize a shopper’s experience.
- Tons Of Touchpoints: D2C companies have access to more touchpoints than retail companies like Amazon. Most retailers’ content is about the brand, not the products or services. D2C brands have end-to-end control, overseeing which touchpoints they want to leverage to increase sales.
- Cost Savings: By eliminating the need for intermediaries, like retailers and distributors who would take a cut of the revenue, businesses can offer more affordable products to customers and yield high profits.
By adding an omnichannel messaging strategy to the mix, brands can embrace – and even optimize – the existing benefits of D2C.
D2C & Omnichannel: An Optimal Pairing
Incorporating an omnichannel communication strategy into D2C business models allows brands to reach their audiences efficiently. Instead of simply relying on emails or traditional digital advertising methods, businesses can increase customer experience by being available on channels shoppers prefer. For instance, brands can engage and communicate with consumers on Facebook, Instagram, and other social media outlets for customer service relations. Moreover, with an omnichannel strategy, these interactions will move seamlessly from one platform to another, an experience that 86% of consumers now expect from brands.
For D2C brands with a global audience, omnichannel messaging allows them to connect with customers worldwide effortlessly. In Latin America, WhatsApp is the preferred messaging app of choice. Over in Europe and Southeastern Asia, people prefer Viber. And WeChat is the hot app in China. You can offer continuous support and engagement to your global customers 24/7, right from their preferred platform, using an omnichannel approach.
