Consumer trends constantly change because of new consumers entering the marketplace, politics, global trade, and a slew of other outside influences. Changes in consumer trends are not new. However, the global coronavirus pandemic spurred a colossal shift in consumers’ shopping unlike anything ever seen before. As a result, e-commerce businesses are booming.

In the United States alone, e-commerce sales saw a sharp spike of more than 30% in 2020. And it’s unlikely in the wake of the continuing health crisis and massive shift in consumer preference that online shopping will go anywhere anytime soon. Omnichannel solutions brands like Mitto, are stepping up to the plate to help brands navigate this rapid change.

To keep up with the demand for e-commerce and changing buying behaviors, many brands, including Nike and Zoom, have decided to plunge into the direct-to-consumer (D2C) pool. But is this the right choice for all businesses? Experts agree that with an omnichannel strategy, D2C can be highly successful.

What is D2C & Why Is It Right For Today’s Customers?