Centr, the fitness brand better known for bundling workouts with a dash of celebrity wellness, just cleared a very specific hurdle for Europe: cybersecurity compliance.
SGS says Centr’s Inspire Series T3, T4, T5 and T7 connected treadmills have been certified to the EN 18031 standard, which maps to the EU’s Radio Equipment Directive (RED) cybersecurity requirements. Translation: the treadmills can now be sold in the EU without falling foul of rules that kicked in fully last year.
Why does a treadmill need cybersecurity certification? Because “connected” fitness gear collects personal data, talks to phones and Wi?Fi, and can be a tempting target if vendors treat security like an afterthought. The RED rules are meant to ensure devices don’t undermine network integrity, protect user privacy, and include safeguards against basic fraud scenarios.
Table of Contents
What Centr actually gets out of this
The obvious win is market access: certification is effectively a gatekeeper for EU retail channels. Centr also gets a compliance story it can tell buyers who worry about where their health and activity data ends up — and regulators who now expect proof, not promises.
SGS says it supported Centr through the conformity assessment process, from documentation to testing, and positioned the work as something best done early in product development rather than as a late-stage patch job.
Why this matters
Europe’s tightening rules are a preview of where connected devices are heading globally. As more home fitness products ship with Wi?Fi, Bluetooth, cameras, microphones, and app ecosystems, “does it connect?” is quickly turning into “is it secure, and can you prove it?” For consumers, that’s good news: fewer sketchy devices on the market, and more pressure on brands to treat privacy and security as part of the product.
Centr is a wellness and fitness brand offering connected equipment and a subscription app with training, nutrition and mindfulness content.
