Hisense, a global leader in home appliances and consumer electronics, announced its ambitious growth plans at the Partner Conference in Berlin, held ahead of the EURO 2024™ finals. Fisher Yu, Hisense Group President, delivered a keynote address titled “Beyond Champion, Beyond Glory,” outlining strategic upgrades focused on brand elevation, scenario-driven products and services, industrial structure optimization, and a commitment to further global expansion. Marking its third sponsorship of the UEFA European Championship, Hisense introduced the “Hisense, More Than a Brand” tagline, indicating a multi-brand strategy. The company’s first sponsorship in 2016 significantly boosted globalization, leading to increased revenue from $3.5 billion to $12 billion.
“We are thrilled to see Hisense maintain strong momentum in the first half of 2024,” said Mr. Yu. “Hisense 2C business achieved double-digit revenue growth, and an 18% surge in overseas markets underscores the success of a long-term strategy built on user-centricity, technological innovation, and a global vision. This strong foundation positions us perfectly to implement our strategic upgrades in brand, scenarios, industrial structure, and globalization.”
Hisense strategic upgrades in brand, scenarios, industrial structure and globalization
Mr. Yu highlighted that Hisense TV shipments ranked No.2 globally in Q1 2024 for the second consecutive year. He expressed optimism about closing the gap with the No.1 brand in the future.
In his keynote, Mr. Yu detailed the latest upgrades that underscore Hisense’s commitment to “User-centric Technology” and “Ultimate Quality,” focusing on developing new features and products based on customer feedback. The company aims to create smart home experiences by integrating products into cohesive user scenarios across product planning, R&D, and marketing. Prioritizing cross-platform compatibility in connectivity, security, and AI, Hisense seeks to develop smarter products that anticipate and exceed user needs.
Hisense is also transitioning from standalone end devices to holistic system solutions, utilizing cloud service platforms like the ConnectLife platform for smart home devices and the HI-Star AI large language model for interaction and intelligence. These system solutions emphasize sustainability and cater to various applications, aligning with Hisense’s long-term environmental and social commitments. The company is developing businesses in smart transportation, smart buildings, healthcare, energy management, and automotive electronics, reinforcing its position in sustainable development.
Fisher Yu, President of Hisense Group, delivered the keynote address titled “Beyond Champion, Beyond Glory”
Committed to global expansion, Hisense is upgrading six regional operation centers to drive future growth. Building upon its existing network of 26 R&D centers, 34 industrial parks, and manufacturing bases, Hisense’s “Think Global, Act Local” approach empowers local talent and strengthens regional manufacturing, R&D, and supply chains. This enables Hisense to cater to specific local needs with tailored products through global R&D investments.
Hisense’s UEFA EURO 2024 sponsorship continues its sports partnership marketing strategy, bringing the brand closer to global audiences. The “BEYOND GLORY” campaign highlights Hisense’s aim to push boundaries, aspire to ambitious goals, and commit to developing pioneering home appliance technology to improve everyday life.
