Companies have started pulling out their ads from popular social media platform X, after the CEO of the platform, Elon Musk, was seen publicly endorsing and supporting a seemingly antisemitic conspiracy theory. The latest companies to join the ad pullout are Apple, Lionsgate, and Disney. Warner Bros. and Paramount have also seemingly paused their ads on the platform.
The first company to stage this pullout was IBM, after they spotted their ad feature next to a Pro Nazi content tweet. This led to a snowball effect and soon enough, watch dog group Media Matters reported that ads from Apple, Oracle and other tech bigwigs were found alongside similar anti-semitic content.
