Over 22,000 enthusiastic fans visited Xbox in Dubai at GAMES13, the sixth edition of the Middle East’s biggest annual games convention, to get a region first hands-on with Xbox One. Gaming fans were treated to a line-up of exciting blockbuster titles which gave them the opportunity to experience and enjoy the next-gen console from Xbox. For those looking to win big, cosplay had fans dressed in their gaming best for prizes worth over 24,000 AED, while football fans played with their favourite FIFA14 players in FIFA Ultimate Team, competing for a total prize pool of 40,000 AED.
Aman Sangar, Interactive Entertainment Business Category Lead MEA, Microsoft, commented: “Response from fans to the Xbox One has shown us that Middle Eastern gamers demand the best—not only in gaming, but in entertainment, too. We’re committed to deliver and exceed these expectations for loyal Xbox fans with the best of Xbox—Xbox One, and by introducing a stellar line-up of exclusive titles which will provide fans with an unparalleled gaming experience.”
All Xbox One titles showcased at GAMES13 received industry awards: Killer Instinct won “Best Fighting Game” with its fast-paced and combo heavy arcade style combat, taking centre stage at the Xbox stand. Greco-Roman themed Ryse: Son of Rome won “Best Xbox Game”, while Forza Motorsport 5 took home the “Best Driving Game” award.
A few, skilled footy fanatics went home with prize money—40,000 AED was awarded to four players who topped the UAE FIFA14 tournament charts across the weekend. The Xbox FIFA14 area provided a competitive atmosphere where FIFA14 matches were played with fans competing with each other to earn the right to be crowned best FIFA player in the UAE. “FIFA14 is must-have for your Xbox360,” commented Sanjiv Rajj who was seen playing FIFA14 during the weekend. “The game is so addictively competitive that you can enjoy playing it for hours with friends at a cosy couch at home.”
“Xbox 360 continues to remain a success in the region with content partners like EA with FIFA14 and Ultimate Team Legends, and Activision with the Call of Duty series. We know that fans are eagerly anticipating the arrival of Xbox One in the UAE,” commented Kishan Palija, Managing Director of Geekay.
GAMES13 came to a close evening, as Microsoft Xbox hosted its annual cosplay competition which received plenty of entries from participating fans. 29 fans dressed as characters from their favorite game titles and animes leading to a colorful afternoon of mini stunts and poses. The winner was dressed as Malthea, a dark angel from the popular PC game Diablo 3, took home the honors and a brand new Xbox 360 Kinect console.