Neffos, smartphone brand of TP-Link is growing considerably in the Middle East region, purely focusing on modern the technology and designs that cater to mass audience. The appointment of Jumbo Electronics as the distribution partner opens the way for expansion, increasing market share as well as further association with independent retailers in the UAE and Jumbo Electronics is one of the leading distributors and retailer for IT and consumer electronics and will now foresee the dispersal of Neffos smartphones and accessories offline and online.