Be sure to choose a design that doesn’t just look cool, but also has something to do with your company image, name, or product. This is how branding is created, through the many resources that remind your audience of your company.
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Appeal:
A good logo design is appealing to your audience. If you are a skateboard company trying to reach the skating youth, you will want your design to be edgy, alternative, and appealing to the hard-rocking teens you sell to. The design is a feeling as well as a look. You want your customers to relate to you, your product, or your website. Without appeal, your logo is just another image lost in the background of your advertising.
