Table of Contents
Simplicity:
When choosing a logo design you have two options, simple or complex. Some believe that a complex design shows more richness, however, others believe that a simpler design says a lot about your company. Depending on the intent for your logo and the media you will be using it on, you may find it more beneficial to have a simpler logo.
Colors:
This should be the easiest part of choosing your logo. If you already have a web design picked out your logo should complement your site rather than contrast. This will allow for easy placement on your site as well as recognition elsewhere. In times where your audience only sees the logo, they will be able to easily associate it with your site.
Scalability:
This may be the most important attribute of your logo design. With so many uses for your logo, you will want to assure it is scalable to accommodate those uses. As images are increased or decreased in size, they tend to lose image quality and detail. The image becomes pixellated and unrecognizable when scaled larger or smaller. In order to use your logo for a variety of marketing purposes, you will need to assure your logo is saved in the proper format (.bmp or .png work well) and the design isn’t too detail-rich that it loses appeal at a smaller size.
Relevance:
When choosing a logo, relevancy is as important as the design attributes. You want a logo that speaks volumes about your company or website. Having a logo that doesn’t reflect what you are about will cause confusion and will be unrecognizable. The point of a logo is to have an image that represents your company without the use of words. If you have to tell them that it is your logo, then your logo is a failure.
