Asus will no longer add new mobile phone models as the company prepares a massive pivot toward AI products. This decision marks the end of the road for the Zenfone and ROG Phone lineups, signaling a major shift in the brand's long-term hardware strategy.
ASUS Chairman Jonney Shih confirmed the company will not release any new smartphones in the future, signaling a potential permanent exit from the mobile phone market as it shifts focus toward AI products like robotics and smartglasses.
ASUS has introduced the ProArt PZ13, a military grade rugged 2-in-1 convertible laptop designed for outdoor content creation. The device features a 13.3 inch 3K OLED touchscreen, the Snapdragon X Plus processor, and the ASUS DialPad for precise control in creative applications like Adobe Premiere Pro and Photoshop.
Asus is joining the 5k monitor market with a new ROG Strix model that targets both high-speed gaming and professional color work, though a lack of widespread support for the resolution remains a hurdle.
ASUS is set to unveil the world's lightest Copilot+ PC during the AIways Incredible launch event on January 7, 2025. This groundbreaking Zenbook combines ultra-light design with AI-powered performance, redefining mobility and productivity for professionals, creators, and everyday users.
ASUS has introduced the latest Zenbook S 14 (UX5406) and Vivobook S 15 (S5507), both powered by the latest processors...
ASUS today announced a new generation of AI-powered computing at its online-only Next Level. AI Incredible. launch event, dedicated to...
The ASUS Republic of Gamers (ROG) today announced a new Zephyrus G14 Alan Walker special edition laptop as a collaboration...












