Obi Mobiles, the new technology brand co-founded by veteran marketer and former Apple CEO John Sculley, today announced its launch in to the Middle East market.Obi’s flagship 5” octa-core smartphone, the Octopus S520, which retails at AED799; the Hornbill S551 at AED599; the Falcon S451 at AED599; the Wolverine S501 at AED399, and a power bank feature phone, F240, which retails at just AED99.


Octopus S520 

Obi Octopus S520_2

The flagship smartphone from Obi Mobiles, the Octopus S520 packs in high performance with the latest Android Kit Kat 4.4 operating system, powered by a 1.7 GHz Octa Core processor, making time lags a thing of the past. Futuristically designed with a stunning full-aluminum back cover, the Octopus S520 comes in a sleek 8.4mm form factor, with a capacitive 5” HD IPS Touch Screen that responds to even the slightest touch. The smartphone also features an 8MP camera with lightning flash, delivering every image at a 1280 X 720 HD display resolution. The in-built IPS technology also ensures that the screen can be viewed from a wider viewing angle. Offering dual SIM capabilities, both 3G-enabled, the Octopus S520 offers incredible value at just AED799.


Obi Falcon S451 

Obi Falcon S451_1


One of the world’s first smartphones with a rotating camera, the Falcon S541 from Obi takes away the hassle from capturing that perfect selfie. The 5” smartphone, with an IPS qHD Screen, features an 8MP auto focus camera that rotates 206 degrees, and also offers dual flash for perfect imaging even in low light conditions. The Falcon S451 runs on a 1.3 GHz Dual Core Processor, with 4GB ROM and 1GB RAM, and is powered by a strong 2200 mAH Lithium battery. It retails for AED599.


Obi Hornbill S551 


Obi Hornbill S551_2

Styled to perfection, the 5.5” Hornbill S551 weighs just 145 grams, making it an ergonomically superior option for smartphone users. Uncompromising on performance, the device operates on Android KitKat v4.4.2, powered by an MTK, MT6582 1.3 GHz Quad-Core Processor. With an 8MP camera, the Hornbill S551 offers up to 4GB memory that is expandable to 32GB of external memory support. The device retails at AED599.


Obi Wolverine S501

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The Obi Wolverine S501 impresses with its fine grain leather exterior and top-of-the-line features. The 5” smartphone offers the efficiency of Android KitKat 4.4, powered by a 1.2GHz Dual Core Processor, with 1GB RAM and 4GB expandable memory. For added convenience, the Wolverine is designed with a Rear Key that utilizes the index finger’s natural position to control volume, lock the screen and switch off the phone. With a 5MP flash-enabled camera, and front VGA camera, the dual SIM (3G +3G) device offers great value at AED399.


Obi F240 


The Obi range also includes the Obi F240 – a feature phone, equipped with a high capacity 3000mAH battery, and a convenient power bank option to recharge other mobile devices. The handy device also offers essential mobile functionality, including a 0.3MP primary camera, loudspeaker, Bluetooth, as well as dual SIM (GSM + GSM) capabilities as just AED99.

Jumbo Electronics has been appointed as the exclusive distributor for Obi Mobiles in the region.