Instamatic to Instagram and Polaroid to Pinterest, Social Media Photography Driving Consumer Tech Sales.

Instamatic to Instagram and Polaroid to Pinterest, Social Media Photography Driving Consumer Tech Sales.

 

Raj Varma, General Manager – Mobility Sales Group of Samsung commented: “Social media has become fully ingrained in most people’s lives; not only altering the way we interact with technology but also affecting almost every aspect of our lives. With consumers looking to experience new possibilities every day, we always strive to get a deep understanding of consumer trends and provide the best products for them. As with Samsung’s NX range, the cameras allow users to instantaneously share their images through Smart Camera technology, NFC and Wi-Fi connectivity features, letting friends and family experience the beauty of photographs anywhere at any time.”

 

In addition to flying off the shelves during GITEX Shopper, camera devices that fly in the air are expected to generate record sales. Mohammad Aziz, Sales and Marketing Manager of alGadgets elaborated: “Being part of the Instagram and hashtag society, the purpose of clicking a picture is no more for personal use. Intentionally or unintentionally most young people only click a picture or a video for the purpose of sharing it on Instagram and other social media platforms. With this being the scenario, manufacturers seem to be putting great focus on easy sharing and uploading techniques. The DJI Phantom 2 Vision+ flying camera which is our top seller allows users to share pictures on social media through their smart phones while the flying copter is 700m away from the user. Other brands like Samsung have also been launching Smart Cameras with Android systems on them in order to allow easy sharing and to eliminate the old traditional system of connecting to the computer to upload.”