“4K is the next leap big in broadcast and TV, and for video production companies, there’s little benefit in standing still. Our role at Canon is to help facilitate creative expression at all ends of the spectrum. And that’s why we have the C300 Mark II and the XC10 cameras which reflect the evolving needs of video producers,” said Hendrik Verbrugghe, Marketing Director at Canon Middle East.
Binoj Nair, Marketing Manager, Canon Middle East addressed the audience followed by a product brief and a demonstration by Raul Gabat and Yoshifumi Satake.