Blueair launches JOY S – a Powerful Air Purifier for Compact Living in the Middle East

Blueair launches JOY S – a Powerful Air Purifier for Compact Living in the Middle East

Its unique HEPASilent™ technology offers a 99.97% filtration rate; viruses, bacteria, dust, smoke and allergens down to 0.1 microns in size easily removed

JOY S has a 200-cubic-metre-per-hour CADR (Clean Air Delivery Rate) and whisper-quiet performance. The new Blueair product assures clean air for an area of 16 square metres every 12 minutes, making it ideal for the small and medium rooms found in many Gulf homes. The unique product design and technology helps to deliver clean air with minimum energy consumption of 1.5 watts.

According to the World Health Organization, air pollution is the world’s single biggest environmental health threat. Exposure to indoor air pollution can lead to a wide range of diseases including acute and chronic respiratory conditions such as chronic obstructive pulmonary disease and pneumonia, lung cancer, ischemic heart disease, stroke and cataract. Polluted indoor air can also trigger asthma and allergies.

Regional governments have recognized that clean air is essential for the well-being of their residents. They are exploring innovative ways to monitor and improve air quality. The launch of JOY S by Blueair follows moves by authorities in the Middle East to monitor and improve air quality. In August, the Environment Agency – Abu Dhabi introduced a new app to help residents learn more about the emirate’s air quality, while Dubai authorities announced at the start of the summer that drone inspections have cut industrial air pollution by 47 per cent.