Though writers claim Tudum was not intended to compete directly with independent entertainment media, the firm seems to be unaware of what Tudum would require to succeed as a go-to source for the Netflix obsessive. The employees repeatedly asked Netflix management why Tudum didn’t have its own social media presence to promote readership or simply let people know it exists. When Tudum was finally given some airtime on Netflix, it was jammed in at the end of programs – far from prime real estate.
