The move to include live sports content comes in response to the growing trend of streaming services securing exclusive sports rights. Amazon Prime Video, for instance, offers a limited number of NFL games, while Apple provides Friday Night Baseball and MLS Season Pass. Paramount+ has already secured several exclusive soccer deals. Moreover, ad-supported channels are expanding their reach across various platforms, as evidenced by Amazon’s recent launch of free TV for Fire devices. By bringing Formula E to its platform, Roku aims to captivate sports fans and sustain interest in its hardware and services, particularly among viewers who seek live content.
As Roku continues to diversify its content offerings, this foray into live sports demonstrates the platform’s commitment to catering to a wider audience and competing in the evolving streaming landscape. Motorsports enthusiasts and Roku users alike can look forward to an exciting lineup of Formula E races and related content, further enhancing the platform’s appeal as a go-to destination for streaming entertainment.
