Lucrative Opportunity: Spotify White Noise Podcasters Could Earn $18k Monthly, Amidst Speculation of Spotify's Exit

Lucrative Opportunity: Spotify White Noise Podcasters Could Earn $18k Monthly, Amidst Speculation of Spotify’s Exit

According to an internal document seen by Bloomberg, white noise and ambient podcasts accounted for around 3 million daily consumption hours on Spotify as of January. This substantial listening time means that Spotify has to allocate ad payouts to these podcasts, even though they consist of repetitive and non-talk content. As a result, the ad revenue generated from these podcasts might not be proportionate to the listening time they attract.