A significant aspect of the upcoming Discovery reinvention is the potential adoption of the pure-electric EMA platform, to be installed at JLR’s Halewood plant. This platform will be shared by multiple models, including the Range Rover Evoque and the Defender Sport, further complicating the task of defining Discovery’s unique position.
To provide a sense of direction, JLR’s chief creative officer, Gerry McGovern, outlined the concept for Discovery. The Discovery is poised to become a vehicle tailored for more affluent families, characterized by design ingenuity, adaptability, and human-centered features. It aims to combine the practicality of a premium MPV with Land Rover’s legendary off-road capabilities while maintaining a premium and stylish appeal. Expect features like seven seats, rugged luxury materials, and genuine style.
A key emphasis in this reinvention is the adoption of a striking design theme that differentiates the Discovery from other JLR models. While JLR’s current lineup is known for its refined design, the Discovery will aim to recapture some visual drama while maintaining the modernist design philosophy. This could be inspired by high-end outdoor equipment, offering a unique design language.
