Meaning – The process where the content is made more flashy or attractive, by the addition of relevant elements such as facts, colours or graphics, is known as a crisp up.
When various brands are in the market, with a similar product, one of the ways they attract customers to their offering, is by crisping up the promotional material. Many consumers in the market, tend to go for the product that markets the best, and this is a very important attempt by the various organisations or brands, to get sales for their product over their competitors, who may have a similar package on offer.
Today, there are dedicated groups within an organisations, that deal specifically with crisping up promotions or even general content within the organisation.
Example of usage – “The manager told him to crisp up his presentation, as it was looking very bland at the onset.”