Meaning – When you are composing a blog post, chances are that you want to link content on another website, that will help improve the clarity of your own article. This external content could be absolutely anything, on any website. As long as you can copy the desired URL of the page, you can link to it. When you create this link within your article, it is called a hyperlink or content link.
Sometimes, when you want to link back to a brand’s website, you may have to take permission to do the same. This is very rare, but it’s always good to create content links with proper permission.
Content links usually lead to reasonable traffic to the externally linked website as well.
Example of usage – “As her blog content was relevant, she got a chance to link to a big brand within her latest blog post.”