Meaning – Whenever we see an image or an object in real life, we observe the colours that make up the object. To the naked eye, the colour may appear as just one shade, but in truth, itis made up of a lot of smaller derivative shades. All the colours of an entity, put together in a tabulated form, for quick reference, is known as the colour palette.
Usually, graphic designers make the habit of deciding the colour palette for a particular edit or project, in order to give their work a unique visual identity.
Brands around the world, decide on a colour palette that best represents their ideology, and this colour palette can be seen across their portfolio.
Example of usage – “The company decided on a green colour palette, and since then, all their products and branding elements, have featured shades of green to make them stand out in the crowd.”