Amazon has previously ventured into advertising with ads shown alongside live sports streaming on Prime. Additionally, Amazon offers the FreeVee ad-supported site, which features over 100 Prime Video original series and is accessible on various devices, including the Fire TV stick.
In conclusion, Amazon’s decision to introduce ads to Prime Video signifies a significant change in its streaming strategy. While this shift may come as a disappointment to some, it enables Amazon to continue investing in content and expand its entertainment offerings. Users who value an ad-free experience will have the option to maintain it for an additional fee, underscoring the evolving landscape of streaming services and their monetization strategies.